About Natural State

Natural State is a strategy agency specializing in place development and sustainable economics.

Natural State was founded by Einar Kleppe Holthe as a new market approach in 2017, accumulating more than 20 years of project development and realization. The Natural State Method is about thoughtfulness and holistic value creation, combining traditional business development with Nordic societal-oriented business culture and Japanese nature-oriented business culture. It is designed to help you develop and realize ideas for a future-oriented and aware market.

Today Natural State operates as a group of purpose driven strategists with an expertise moving from place development and sustainable economics to branding and communication. In addition to building self-initiated projects, we work with both public and private sector, locally and globally. Sometimes we also invest to help realize ideas we believe in.