The Natural State Method

The Economic Consequence of Awareness

A New Natural State of the Market

The market ideological approach of Natural State is suggesting a more meaningful holistic, and neutral value perspective and methodology for value creation. A new natural state of the world markets can be obtained with a spheric and new economic language for the future and aware market. Sustainability over time must become the core market ideal for fostering a sustainable global market culture as key to make sustainability the core quality in any value creation and value transactions, in any value chain, value system or value-spheres for the transparent and aware market spheres of the 21st century.

The Natural State-theory of market-and value spheres represents a market ideological and practical approach to seek a more natural and holistic value perspective to secure sustainable value development in any kind of places, markets and aware economics.

The Natural State Model and Market Ideology

This model is a simplified and holistic frame for all the values you choose to describe. The basic value spheres in any market sphere can always be sorted in three elements; the natural sphere, the human sphere and the societal sphere. The market structure and systems of value chains embeds all the key factors of value transactions of a place – including the market functions and forms, the market context and culture.

The neutral and natural balance and sustainable state of an urban market sphere, is the sum of all transactions, connections and effects of value creation. 

When you look at all transactions of all the values, the value picture becomes extremely complex, and it becomes hard to describe and communicate efficiently about it. This is why the Natural State model suggests making less accurate, but more meaningful descriptions of values as holistic value spheres.

As an example of how this value-language works we can look at examples of multiple layers of value-spheres within the key value spheres. This is an economical formulated tool to start to ask questions about which values are present in any development of any value. 

The holistic market sphere consists of all the values of a place, and all the value chains forming value systems between all the value spheres. It is the dynamics of transactions that are the interesting element to see and work with in any market sphere, of any place. From local to global context.

Speaking the same economic language

The method is developed as a strategic and creative economic language for collaboration across borders, across cultures, between rural and urban areas, and between private and public economic spheres especially, where there is often radically different value perspectives, and often hard to obtain mutual agreement and balance in the state of evolvement, also between the humans and nature itself today.

Through speaking the same economic language, agreeing on what values that matter for our collective future value creation and which spheres that must be in a natural balance, we can change the core of any relevant market sphere.

Read the original chapter

The chapter written by Einar Kleppe Holthe was published by Springer in 2022 in the book 'The Kyoto Post-COVID Manifesto For Global Economics: Confronting Our Shattered Society'.